With interest rates remaining low, many investors are beginning to rethink. According to a recent survey, the number of security buyers is increasing. However, not all customers have yet discovered the advantages of shares and funds for themselves. You don’t have to go straight to Wall Street to buy securities.
With interest rates remaining low, conservative savings deposits hardly bring any income. – Katrin Chrambach, Postbank
Although the Britains are world champions when it comes to saving, they are reluctant to save on securities. According to a survey by Postbank, however, this seems to be slowly but surely changing against the background of persistently low interest rates. Although a majority of savers still keep their money in a checking account (49 percent) or use a classic savings account (32 percent), stocks and funds were able to advance to third place among the most popular forms of investment for the first time in 2019.
Securities are no longer just a male preserve
While over 37 percent (2018: 29 percent) of men invest money in shares and funds, only 24 percent of women invest money on the stock exchange. However, the number of female securities owners has increased significantly: in 2018, only 11 percent of female respondents said that they use shares and funds, which means that the proportion of women has more than doubled.
Young investors reluctant to invest in securities
Particularly strong increases in securities investments were recorded among the 30 to 39 year olds. While 26 percent invested in shares and funds in 2018, the proportion rose to just under 41 percent in 2019.
There was also a significant increase among the over 60-year-olds. In 2018, just under 21 percent had invested money in securities, in 2019 it will be just under 32 percent).
But even if the increase among 16 to 29-year-olds is significant, from 6 percent (2018) to over 16 percent (2019), this age group remains the bottom of all age groups when it comes to securities.
The group of 16 to 29-year-olds saves more often than average, although they generally have comparatively low income. 82 percent form reserves, the average is 74 percent.
However, their investment behaviour is not profit-oriented: 64 percent park their money on a current account, 49 percent deposit it on a classic savings account and 36 percent keep it at home. Securities with a long-term investment horizon would be particularly interesting for them, for example with a fund savings plan.